Business Website Redesign : Greenway Services Contracting

Greenway Services had an existing WordPress site; but due to lack of time and platform accessibility, the owner was unable to manage or update the sites content, design or security protocols.

Greenway Services needed a secure, low-maintenance website that would:

Showcase their expertise

Establish credibility

Increase visibility

Provide customer with access to information about the business

Allow Customers to contact the Business

To provide a sustainable solution, the current website needed to be completely redesigned and migrated to a comprehensive, secure hosting platform that allowed for accessible, streamline content management.

Discovery

Project briefing
Social media analytics analysis
Demographics research
Market research
Competitor analysis
Stakeholder interviews

Define

Data analysis
User stories
Buyer personas

Define

Identify key brand messages and tones
Content creation/strategy
Content categorization/ prioritization
Sitemap creation
User flows
Lo-Fi sketches

Design

Mood board
Style guide
Hi-Fi Wireframe
Visual Design

Develop

Webflow build
CMS design
Social media integrations
API integration

Launch

Accessibility check
Responsive breakpoint check
SEO optimization
Analytics
Link/button testing
DNS/Hosting

My research to determine the target audience consisted of three main stages:

Cross reference social media and website analytics with U.S. Census data to define the current primary demographic
Determine the current market using Google Trends to identify the top in demand home improvement projects, needs, and preferences
Perform a competitive analysis to identify gaps and determine the best opportunity for acquisition

Primary Demographic

Married homeowners between 30-50 years of age in the Atlanta suburbs

Market Trends

Custom Decks and fences
Affordable remodels
Kitchen, bathroom and basement remodels

Opportunity Areas

Basement remodels
Affordable remodels
Custom Decks and fences

“I am thrilled to share my experience working with Sydney my new website designer! From the initial consultation to the final launch of my website, she was incredibly supportive, responsive, and knowledgeable.
‍
First and foremost, she designed a website that perfectly showcased my work and made it easy for potential clients to navigate and learn more about my services. I had struggled for months to create a website that accurately represented my brand, and made it easy for me to upload my own content but she was able to capture my vision and bring it to life in a way that exceeded my expectations, and bring me peace of mind moving forward.

But that's not all - she went above and beyond to help me set up a sustainable business plan, providing me with invaluable advice and guidance on how to market my site, build my client base, and grow my business, while keeping up with new and current content like never before.

She was truly invested in my success and took the time to understand my unique needs and goals. Throughout the entire process, she was incredibly hands-on and walked me through every part of the process step by step.

I never felt overwhelmed or confused, and she was always available to answer my questions and provide support whenever I needed it. Overall, I cannot recommend her services enough.

She is a talented, dedicated professional who truly cares about her clients and their success. Thank you for all your hard work and support - I am so grateful for the amazing website and business plan you helped me create!”

a man with a beard holding a pair of hammers

Patrick Greenway

Greenway Services

Greenway Services Contracting

http://www.greenway.services

Greenway Services Contracting

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

This is some text inside of a div block.

Greenway Services

Greenway Services had an existing WordPress site; but due to lack of time and platform accessibility, the owner was unable to manage or update the sites content, design or security protocols.

To provide a sustainable solution, the current website needed to be completely redesigned and migrated to a comprehensive, secure hosting platform that allowed for accessible, streamline content management.

My research to determine the target audience consisted of three main stages:

Greenway Services Contracting

More Projects

Bridge Recovery Non-Profit

YellowFin Bar and Grill

Atlas Pizza