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My interests and passions have always been anchored in nurturing a deeper understanding of the factors that influence our everyday experience and how that knowledge can be used to shape human connection.
What distinguishes me is my background in Psychology and 9+ years of experience in the customer service industry; this combination helped to develop my extensive communication skills and empathy, allowing me to comprehend the specific needs and objectives of each business I collaborate with.
Collaboration and transparency lie at the core of my approach. I thoroughly enjoy working closely with clients to empower them for success by delivering data driven, intuitive and captivating user experiences.
Design Process
01
Discovery
During this stage I'll work closely with the client to gain a detailed & comprehensive understanding of their business, brand, project, goals, and challenges. From there I'll perform research to gather data on their users/buyers, the market and their competition.
02
Strategy
Using the data gathered in the previous stage, I'll develop a user-centric design strategy that accomplishes project objectives and aligns with business goals.
03
Design
After the strategy is client approved, I'll begin designing a usable and intuitive interface that addresses the wants, needs and pains of both the users and the business while following the visual guidelines to maintain a cohesive brand image.
04
Develop
Finally, after the prototype is tested and the client signs-off, I'm able to develop the interface and integrate plug-ins, APIs, marketing and analytics. After a full accessibility and usability audit has been completed and the client has given the final approval, I can optimize SEO and launch the completed project.
